Standing Out Amongst The Masses

With the way things are today it’s extremely hard to stand out.  Not only in real life, but also in ones internet life.  Not only do you need to have an interesting topic but you also need to go through a lot of trouble to be able to catch of people.  In the corner and sides of every page is flashing ads for other websites and numerous other types of things.  Businesses also have to try even harder than before to stick out, if they can’t lower extra low prices they have to be able to have some other sort of gimmick that will make them appear as if they are interesting enough to deserve attention. 

Once you have captured their attention how do you keep it.  Well, if you have done your job and put in the work then it you have not only made your blog flashy but interesting.  You have filled out a blog that is full of information and witty insight.

After having caught and kept the attention of a few readers there are more steps you can take to bring more readers in.  One of the most important ways of getting more people to read your blog, and by far one of the most tried and true methods, is word of mouth (WOM).  But what has become even more important is electronic word of mouth (eWOM), the rate at which word of mouth travels through electronics has far surpassed WOM (Daugherty, 2014).  This means that one of the most important ways to really get attention is to simply ask the more dedicated of their readers to pass on word about their blog. 

Blogging has become important to a lot of people.  It has become a new form of a diary for most people.  It is an extremely important part of having a business whether big or small, it’s been proven that businesses that don’t have a blog don’t do as business as those that do (Unknown, 2015).  So even if your new blogging it should definitely be something you should give a try.  Just make sure you find a gimmick that is going to pull people in and that you also put in the work to make an interesting and insightful post.

Crystal Noe

References

The 60 second marketer: How to write a blog post that generates leads for your business (2015). . Chatham: Newstex.

Daugherty, T., & Hoffman, E. (2014). eWOM and the importance of capturing consumer attention within social media. Journal of Marketing Communications, 20(1-2), 82-102.